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About Us


QUAD360 provides end-to-end sales support and growth acceleration services for technology companies and/or their equity investors.  It is made of a group of seasoned sales executives based in NA and EMEA, possessing market, technology and business knowledge, with a proven track record of success.

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QUAD360's sales services are centered around 4 key areas; Sales Strategy , Sales Execution, Sales Management and Sales Acceleration.   These encompass developing go-to-market strategies, uncovering, closing and managing opportunities, building teams and accelerating growth through rapid prototyping and acquisition assessments.

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QUAD360 clients are well funded startup, early stage and mid-size technology  companies globally dispersed, specializing in software products and services, servings a broad set of industry verticals including Media, Telecom, Technology, eHealth, Manufacturing, and Consumer Electronics.

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Clients Testimonials


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About Us

Supporting Your Business

Consultative Selling

The QUAD360 Group is a sales services organization that provides end-to-end support for start-ups, early stage and mid-sized technology companies and/or their equity investors looking to establish a presence, expand operations and accelerate growth in NA and EMEA.  

These services include building go to market strategies, developing emerging markets, ecosystem development, uncovering and closing new opportunities, managing existing engagements and scaling teams as your needs grow.  Furthermore, we can support accelerating growth through regional rapid prototyping, ecosystem development and supporting in region acquisition assessments.

Combined Experience


QUAD360 is made up of a group of seasoned executives possessing market, technology and sales know how, with a proven track record of success.  These executives can leverage their experience working with startups and multinational companies alike, many that have had successful exits through IPOs and acquisitions. 

QUAD360's experience covers a variety of technology sectors, including software and hardware development, IT services,  semiconductors and platform services.  Many of its initiates are driving digital innovations around Mobile, IOT,  AI, Connected Health, Video, Cyber and Regulatory Security, Big Data/Analytics, etc. 

QUAD360 supports our clients in a variety of industry verticals, including Media, Telecom,  Consumer Electronics, eHealth, Manufacturing and Technology.  

Service and Reliability


The QUAD36O Group can be your trusted partner to open markets and  accelerate growth, with client support offices in both the US and the UK covering North America and EMEA. 

Whether you are in region, based in another country or on another continent,  your interests are looked after as our own.   We also offer a transition plan to support your own operational infrastructure as your needs in region grow. 

Our engagements models are flexible based on your needs.  We would love to hear what exciting initiatives you're involved in and discuss how we can support.


Sales Strategy


Sales success requires a plan.  A strong foundation is required! 

QUAD360 will work with you to assess  your offering and build a plan to best capitalize on its value to maximize growth.  These initiatives can include:

Go to Market Strategy

QUAD360 can develop, review and enhance your go-to-market strategy to ensure the right segments are being targeted and your product or service offering is positioned to stand out relative to competitive offerings. Furthermore, we can review your business model and associated pricing to ensure alignment with the market and your associated business objectives.

Does your offering increase revenue, reduce operational expenses, minimize capital expenditures, increase customer loyalty, reduce time to market, protect data, provide insights, enhance performance, improve ones lifestyle or provide social benefits?


Market Development

QUAD360 can provide  a variety of market development services ranging from updating your presentations/collateral based on market needs and regional specificity, evangelizing your offer to the target market, determining the right event participation to showcase your offer, along with providing in region support and coordination at these events.

QUAD360's team will be your voice of the customer/market in region,  continually providing competitive, pricing and feature set feedback to ensure adjustments are being made to meet the market dynamics.  

Sales Execution

Authentic Consultative Selling Approach

Sales seldom falls in one's lap. Tenacity required!

The QUAD360 Group can be your tenacious sole sales representative, augment and collaborate with your existing team or build a sales team on your behalf.

Sales/Business Development

Our hunter mentality and consultative sales approach can help uncover and close new opportunities on your behalf. 

We strive to be knowledgeable about your value proposition so we can articulate it to prospects and ensure it is in alignment with their needs. Furthermore we can bring in your subject matter experts when more detailed discussions are required.


Sales Management


Don't rest on your laurels.  Nurture and grow!

The QUAD360 group understands closing an opportunity is just the beginning. We can help capitalize on this success and expand it into other areas.

Account Management

Whether its existing accounts or new  clients, QUAD360 can manage them to ensure customer satisfaction, profitability and expand them beyond your initial/existing engagement.  This can include building the appropriate account management plans, organizational structure and supporting QBR.


Sales Operational Support:

QUAD360 can seamlessly work within your existing sales operational structure or can provide optimization services to ensure you have accurate visibility into regional growth projections.


Sales Acceleration

Have some successes, proven value proposition and business model now accelerate your growth.


Team Recruiting and Development

We understands as your needs grow you may need help building your own team in region.  QUAD360 can support you in this endeavor by recruiting sales teams on your behalf directly or through a transition plan from our team to yours.

Ecosystem/Channel Development:

QUAD360 can support building the right ecosystem of partners to enhance your value proposition, to expand your market presence and to leverage these relationships to generate leads and pull through sales.    This includes assessing and building out channel partners as needed.

Acquisition Assessment: 

QUAD360 understands there are times when inorganic means for rapid growth are required.  We work with you or PE entities to search out and evaluate potential acquisition targets to enhance your offering, expand your know how or grow your base.   




20-21 Nov 19

InfoSecurity North America

New York, New York, USA

+ Event Details

20-21 Nov 19

InfoSecurity North America

New York, New York, USA

13-14 Sept 19


Amsterdam, Netherlands

+ Event Details

13-14 Sept 19


International Broadcast Conference

Amsterdam, Netherlands

12-13 Jun


London, United Kingdom

+ Event Details

12-13 Jun


London, United Kingdom

4-6 Jun 19

Infosecurity2019 Europe

London, United Kingdom

+ Event Details

4-6 Jun 19

Infosecurity2019 Europe

London, United Kingdom

16-17 May 19


Tallinn, Estonia

+ Event Details

16-17 May 19


Start-Up and Tech Conference

Tallinn, Estonia

More Events

Client Testimonials

Global Invacom

QUAD360 Group did a great job of analyzing & evaluating the FTTH market on behalf of Global Invacom. If we had the right opportunity I would not hesitate in engaging QUAD360 to work with us again.  

David Fugeman - Group Product Director


I can recommend QUAD360 strongly. Great understanding of the market, and an excellent communicator.  They helped us with the launch of our latest product - and were very effective at bringing in quality prospects, and fitted in with the team. 

David Sykes - CEO Provision 


We engaged QUAD360 in the States to help evangelize our unique AI/Chat Bot application across industry verticals and are now looking for similar support as we expand our market into the UK.    The engagement enhances our own team cost effectively as Frank seamlessly  works as an Inteliwise team member.

Marcin Strzalkowski  - CEO Inteliwise




London, United Kingdom

Frank La Barbera, Managing Director

Frank's Bio

Portland, OR


Portland, Oregon, USA

James Dirksen, Managing Director, North America

James' Bio



Madrid, Spain

Ion de Pinedo, Managing Director, Southern EU, LATAM

Ion's Bio

Contact Us

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We  strive to stay in communication with our clients. Have a question about  our business, or want to see if we match your specific needs? Send us a  message, or give us a call. We're always happy to connect with new customers!

QUAD360 Group

The Team


Frank La Barbera - Managing Director UK/EU

Frank is a seasoned international business executive with distinguished multidisciplinary career across Engineering, Strategy Consulting, Business Development, Sales and for Marketing for start-ups, turnarounds and multinational technology focused organizations. 

These organizations have included GE (Aerospace/Manufacturing), General Instrument (Telecom Equipment), Rockwell (Semiconductors), Broadcom (Semiconductors), Danaher (RFID, Retail Logistics), NTT Docomo (Telecom), EPAM (Software Development/IT Services) and a number of successful start-ups. Responsibilities have included full P&L ownership, leading and developing teams to meet business objectives across the global landscape, including in NA, EMEA and APAC regions.

Frank relocated to London 5 years ago, often supporting Private Equity funded businesses, focused in the software development services sector, specifically helping client’s digital transformation and innovation initiatives ( e.g. IOT, AI, Big Data, Video) across industry verticals, including Telecom, Media, Technology, etc..   Frank's direct customers have included Verizon, Comcast, Cox Communications, Rogers, Liberty Global, EE/BT,  ITV, TDC, Tele2, Sky, ProseibenSat.1, Warner Brothers, Fox Networks, Cisco, Motorola, Ericsson, etc.


James Dirksen - Managing Director North America

James’ work has focused on sales, partnership, and bizdev in cyber and network security as SaaS products. James has deep experience with direct B2B enterprise sales, channel sales and sell-through offerings including white-label OEM deals, branded products, and the use of VAR and channel. 

James has produced sales for the last two decades selling and marketing to and through cyber-security companies, ISPs, Mobile Carriers, Fortune 1000, and federal government clients. He has demonstrated experience as a leader who is comfortable operating and leading sales and marketing organizations from startup through exits.

James started his carrier at Northrup Grumman and PriceWaterhouseCoopers, selling and delivering internet security consulting services. He then moved on to working at startups and organizational restarts, ultimately selling companies to Microsoft and Symantec. Some of his direct customers have included Symantec, Sophos, Microsoft, Verizon Wireless, Cloudstrike, Fire Eye, Obsidian, McAfee, Tenable, AT&T, O2/Telefonica, Citrix, Yahoo!, Cisco, and F-Secure.


Ion de Pinedo - Managing Director Southern EU, MEA, LATAM

Ion has over 25 years of international experience in IT, with last 15 years specialized in selling  software solutions in the VAS Telecom and in the Video and OTT industry.  

Possess strong knowledge of principles and consultative selling methods. Articulate communicator with the ability to foster strong relationships with colleagues, customers and management. 

Ion has worked for SeaChange, Metrological, Packetvideo (part of NTT Docomo), Hutchinson Wampoa and Lucent Technologies. He has proven success in prospecting and selling into new markets in Southern Europe, Latam, Middle East and Easter Africa. 

Some of Ion's direct customers included Orange, Telefonica, America Movil, Sky Italy, RTVE, EITB (Spain), Globo and SBT (Brasil)

Ion has a MBA at EEN and a a double Master Degree in Computer Science by Deusto University and Lund Universitet. He is proficient in English, Spanish and Portuguese.